Why Media Isn’t Dying—It’s Just Getting Smarter with AI, with Dmitry Shishkin, CEO of Ringier Media International, Switzerland

What happens when generative AI floods the internet with content—but journalists are the only ones who can still read between the lines?

In this episode of Navigating Noise, Jonathan Teubner sits down with Dmitry Shishkin, CEO of Ringier Media International and one of Europe’s most influential media transformation leaders, to explore how newsrooms are adapting to AI—and why most people are getting the future of media completely wrong.

They cover:

• Why 60% of Ringier’s content is now touched by AI
• Why the “Spotify for News” model is a dead end
• What AI can’t do that journalists still do best
• Why multimodality and personalization are the next big shifts
• How media companies must build for AI visibility (AIO is the new SEO)
• The real reason people are skipping the news—and how to fix it

If you care about the future of information, trust, or public discourse, this is a must-listen.

🎧 Subscribe to Navigating Noise for more episodes at the intersection of AI, media, and geopolitics.